David SpitzAre CDPs the most under-hyped category in tech?The world has seen a flood of companies embracing the CDP label. That doesn’t undermine the need for foundational data infrastructure.Oct 29, 20181Oct 29, 20181
David SpitzHow To Sell Software To A CMO, By A Software CMOAs a marketer at a marketing technology company, I am both hunter and hunted. From this unique vantage point, allow me to share some…Mar 6, 2018Mar 6, 2018
David SpitzMind the Gap: Why Amazon Just Made the Biggest “M-Commerce” Acquisition EverIn light of the big news about Amazon’s acquisition of Whole Foods (and, within the same 24-hour span, the confirmation of Walmart’s…Jun 24, 2017Jun 24, 2017
David SpitzWhen the Walls Come Crumblin’ Down: The Future of App MeasurementFacebook isn’t the only one with a measurement problem (though it may well be the most publicized.)Mar 9, 2017Mar 9, 2017
David SpitzIt Can’t Wait: Why Marketers Need Modern Data Infrastructure, StatIn The 7 Habits of Highly Effective People, Stephen Covey popularized what’s become known as the Eisenhower Matrix. It’s comprised of four…Mar 9, 2017Mar 9, 2017
David SpitzReports of the death of apps have been greatly exaggeratedOne of the problems with technology maturation frameworks like the Gartner hype cycle is that you never know where you stand. That is…Apr 13, 2016Apr 13, 2016
David SpitzBrands: Stop Trying to Be Cupids, StupidsMarketers keep trying to woo people with a quick and penetrating arrow to the heart; it’s time they focused on real relationships.Feb 11, 2015Feb 11, 2015
David SpitzForget Deflated Balls, The Real Story of This Year’s Super Bowl Was The Inflated AdsIt’s time to ask ourselves, could the Super Bowl’s value as a marketing vehicle finally be reaching a turning point?Feb 7, 2015Feb 7, 2015
David Spitz4 Mistakes Marketers Make When Trying to Go “Viral”Thinking of the people you are reaching as “multipliers” instead of passive targets will help you avoid these all-too-common pitfalls.Feb 7, 2015Feb 7, 2015
David SpitzMarketers Don’t Need to Be Data ScientistsFor all the hype about Mad Men becoming Math Men, analytics should serve the people who make everyday decisions, not try to change them.Feb 7, 2015Feb 7, 2015