Consciously Decoupling From My 50 Year Print Newspaper Habit
Even Starbucks is not selling newspapers consistently. It’s been an month since I stopped my print subscription to the New York Times and after 30 days the cravings have subsided. I grew up in Washington DC and my newspaper habit started when I was 10 years old. In fact after selling my magazine Washington Dossier in the late 80’s, I toyed with the idea of starting a newspaper to compete with the Washington Post (with a group). Luckily I spoke with newspaper pro, Dean Singleton, and he said when you start a paper you are really in the habit business, the business of getting people to do the same thing over and over again. He said that if you start something like a newspaper you are doing it for your great grandchildren since habits are not easy to start or you really need to catch fire quickly.
This conversation became my primary philosophy for my business thinking going forward. He was so right.
My print newspaper habit is dissipating after 50 years. I am consciously decoupling. What is exciting is my need to rethink my new habits around getting news and information and it’s been a new journey of discovery.
I recommend asking your favorite smart millennial type. It has even changed the way I look at the world in a dramatic fashion.