David AkermanisBrand Alignment Study: Call for Research ParticipantsAre some ways of aligning organizations around their brands better than others? What concrete steps can organizations take?Apr 6, 2020Apr 6, 2020
David AkermanisBrand Alignment: Thinking holistically about the “Brand Stack”Using systems thinking to map organizational misalignments that negatively impact brand.May 8, 2019May 8, 2019
David AkermanisHow Planners are reshaping PR in pursuit of an ideal that advertising agencies have never quite…Reposted, and modified from my original post on WeberShandwick.ca:Feb 7, 2018Feb 7, 2018