Google Updates Search Algorithm — Penguin now part of core.
On Friday, September 23rd, Google wrote on its webmaster central blog,
“Google’s algorithms rely on more than 200 unique signals or ‘clues’ that make it possible to surface what you might be looking for. These signals include things like the specific words that appear on websites, the freshness of content, your region, and PageRank. One specific signal of the algorithms is called Penguin, which was first launched in 2012 and today has an update.”
Penguin was a portion of the Google Algorithm that effectively punished “black hat SEO” techniques such as keyword stuffing and link schemes that were used to propel websites to the top position in search. Many sites that had aggressive SEO done before the Penguin updates saw the immediate impact of the algorithm update. They saw organic positions in search “plummet”.
“Penguin refreshes” used to run periodically and decide if sites are using black hat SEO techniques to try to perform in search. When run, sites previously punished would have the opportunity to recover if they had corrected the bad behavior. This bad behavior commonly related to link schemes, and spammy link building. Many search optimizers cleaned up prior work and have been waiting to see if the changes would be rewarded during these refreshes.
Unfortunately for many, the last Penguin refresh was two years ago (Oct 2014), leaving any punished websites with no way to recover until the next refresh…. which never seemed to come. Until now.
Penguin has now become a part of Google’s core algorithm, meaning there will no longer be Penguin refreshes. We can now anticipate that this portion of the algorithm will be ongoing, and automatic.
We at CAYK Marketing are excited because the techniques we use and our core services play directly to appealing to the Google algorithm. As such we feel that our clients will be seeing a positive reward for the proper behavior in the coming weeks as a direct correlation to the shift in how the Penguin Algorithm functions.
We will be monitoring closely, but are already seeing some client accounts improving in Google Search results.
We’ve worked through about a quarter of our client base so far, and almost all have seen a modest uptick in search positioning.
We’re very excited for this algorithm update and felt it was important enough to share with you what we are observing.