The book ‘Five languages of appreciation’ answers what demotivates people so that they change their jobs.

A man siting on the terrace with a laptop
A man siting on the terrace with a laptop
Photo by Avi Richards on Unsplash


The art of maximizing story points leads Scrum Teams in the wrong direction.

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Image for post
Photo by Campaign Creators on Unsplash


Feature roadmaps lead to poor outcomes, while an outcome-oriented roadmap enables teams to excel.

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Image for post
Photo by Slidebean on Unsplash

Without a feeling of ownership, commitment is unreachable.


The three characteristics Product Owners should have to excel on their journey.

A woman working on a cafe
A woman working on a cafe
Photo by Brooke Cagle on Unsplash
  • Craft a compelling Product Vision.
  • Maximize the value of the product.
  • Apply focus by deciding what to do as well as what not to.
  • Ensure alignment with stakeholders.
  • Manage the Product Backlog.


The promised land of fruitful value seems unreachable for most companies. No wonder they’re searching for alternatives

Image of Lego figures fighting.
Image of Lego figures fighting.
Photo by Daniel Cheung on Unsplash


Without understanding what value is, Product Owners will lead Scrum Teams in pointless directions.

Mosaic of 7 Books Product Owners should read
Mosaic of 7 Books Product Owners should read
7 Book Product Owners Should Read


How to avoid the Product Ownership mines that will make you miserable

A man wearing a hat in front of a laptop
A man wearing a hat in front of a laptop
Photo by Hannah Wei on Unsplash
  • Decisions: the autonomy level to decide the future of the product varied…


The five things you must avoid during your refinement sessions.

A painting of someone frustrated
A painting of someone frustrated
Photo by Aarón Blanco Tejedor on Unsplash


The four mistakes Product Owners frequently commit with decision-making.

A woman looking at a board full of post-its in a library
A woman looking at a board full of post-its in a library
Photo by Brandon Lopez on Unsplash
  • It’s impossible to please every stakeholder. Yet, we need to keep a sustainable relationship with them.
  • Not all customers’ problems generate business value. Still, unsatisfied customers will eventually go for the competitors.
  • Product Owners may not have all the knowledge to make the best decision possible. Yet, we are accountable for maximizing the value of the product.


The amount of damage Product Owners can do in 15 minutes is unbelievable.

A bored woman in front of the computer
A bored woman in front of the computer
Photo by Magnet.me on Unsplash
  • The Boss: the meeting doesn’t start until the Product Owner is available. Developers ask the Product Owner what they should work on next.
  • Status Report: developers report to the Product Owner…

David Pereira

Head of Product Management @virtualidentity Course: How to be a strong Product Owner: https://bit.ly/3qodnLi Get Your Free e-Book: https://bit.ly/35tx7W4

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