Do I Need A Hit To Be A Success?
As you can imagine, this is something many creatives and musicians — the audience I serve — wonder about.
No industry has been more responsible for propagating this idea — the idea that “one hit song is all it takes” — than the music industry. The implication being that fame and stardom is but a song (or painting, or photograph, or book, or podcast episode, or blog post) away.
I take no issue with a hit song, and if I happen to write one while I’m alive, awesome.
But I’ve realized a deeper truth about myself and the business I’m building. I realized that I don’t ever need a hit to reach my goals and succeed at the level I desire to. You may not need a hit either, depending on what you’re trying to accomplish.
Why I Don’t Need A Hit
If you haven’t figured this out about me already, I don’t have a hit song. I don’t have a podcast episode or video that’s gone viral. I haven’t written a book that’s sold thousands of copies. I don’t have a long track record as a business owner. I am not world famous or widely known.
Yet, I’m very happy where I’m at. I’m not complacent, and I am working towards bigger goals, but I live an extraordinary life. I don’t say that to brag, I say that because of how grateful I am to be in the position I’m in.
I work almost entirely from home, but if I’m out, I’m either playing a show (as a musician), networking and connecting with people, or helping with new community concepts I find intriguing and valuable (both inside and outside the music industry).
So long as I meet the required deadlines, I can work when I want to, and I can take time off when I want to. I’m getting into a routine that helps me achieve more and also enjoy life.
Maximizing My Impact
Something I now realize is that I don’t need any piece of content I create to reach millions of people. Again, if it does, cool. But if not, I hope it reaches and impacts just 100 people. I don’t need more than that, because the ripple effect is always greater. And I don’t need to take the credit (though attribution is always nice).
100 is not a small number by any means. But if I keep creating blog posts, articles, courses, books, videos, and other content, I will be up to bat thousands of times in this lifetime, if not tens of thousands of times. That’s a lot of people impacted.
Do You Need A Hit?
If you’re willing to work hard and stay consistent, you don’t need any one thing to be a hit. You just need to keep creating and keep building your audience.
What do you think?
I’m the founder of The Music Entrepreneur HQ, a resource that offers musicians, music business entrepreneurs, and creatives insights into mentality, mindset, and psychology. How you think is just as important as what you do to get to where you want to go, and can either help or hurt you on your journey. I’m currently working on my second book.