Targeting a niche as a creative entrepreneur

Make no mistake about it — your art does not appeal to everyone.

And, there are no clear dividing lines between interests anymore. Some people who love the blues also love EDM. Some who love portraits also love landscapes. Others who enjoy abstract poetry might be into something mostly unrelated like macramé.

Further, we know that people don’t just follow one person on social media. They follow a variety of people, even if it’s in the same industry.

Understanding this behavior is key to targeting a niche. After all, you’ll need to cut through the noise if you want to stand out.

Standing Out from the Crowd

Let’s say you’re a visual artist. Well, I can tell you right now that you’re not the only visual artist out there. So, that alone will not make you stand out from the crowd.

What has the potential to help you cut through the noise is your subject matter (what you draw or paint), your style (the specific way in which you draw or paint), and the medium (the tools you use to draw or paint).

When I Google the term “tiger painting”, it turns up 101 million search results. That number instantly goes down to 21.8 million results if I enter the term, “neon yellow tiger painting” instead. And, when I look…