David Baeza – Medium

David Baeza

Copying Your Competitors Messaging Is a Losing Strategy

The impact of copying their messaging is turning your product into a commodity, diluting the efficiency of your marketing spend and it…

4 min readOct 29, 2018

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Copying Your Competitors Messaging Is a Losing Strategy

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David Baeza

Real Results: How to Increase Qualified Demand by 21% and Ad Performance by 39%

I have spent many years taking venture-backed tech startups from fledgling to established. At that critical go-to-market phase, when you’re…

6 min readAug 22, 2018

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Real Results: How to Increase Qualified Demand by 21% and Ad Performance by 39%

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David Baeza

An Interview With Silicon Valley Veteran, Matt Murphy of Menlo Ventures.

7 Things Every Founder Should Consider

4 min readApr 24, 2018

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An Interview With Silicon Valley Veteran, Matt Murphy of Menlo Ventures.

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David Baeza

Great Marketing Strategy, Even With Average Execution, Wins

The motivation for this piece came from a recent McKinsey article titled “The Case for Digital Reinvention,” wherein they make the case…

3 min readMar 13, 2018

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Great Marketing Strategy, Even With Average Execution, Wins

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David Baeza

70% Of Startups Fail. How Not To Become A Statistic.

Working directly with VCs and venture backed startups, I’m keen on what generally causes startups to fail, and succeed.

4 min readFeb 13, 2018

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70% Of Startups Fail. How Not To Become A Statistic.

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David Baeza

Let 2018 Be The Year You Stop Playing It Safe

Nothing displays the uniqueness, distinctiveness and singularity of your brand position more directly than your homepage. So why do so many…

4 min readJan 20, 2018

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Let 2018 Be The Year You Stop Playing It Safe

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David Baeza

The Rise of the Detractor Persona

We all have a type. Usually you know what she looks like. You may have met her once or twice. Your friends told you about her personality…

3 min readJul 31, 2017

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The Rise of the Detractor Persona

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David Baeza

21 Free or Almost Free Marketing Tools for Startups (that they actually use)

I work with quite a few early stage venture backed tech startups so I have a very good perspective in terms of the tools. And in most…

2 min readJul 25, 2017

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21 Free or Almost Free Marketing Tools for Startups (that they actually use)

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1

David Baeza

Cheers To The Badass Mompreneurs

With Mother’s Day coming up on Sunday, I’ve been thinking about founders of companies, and in particular, Mom founders.

2 min readMay 8, 2017

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Cheers To The Badass Mompreneurs

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David Baeza

Hey Startups, Stop Putting Rookies In The Driver’s Seat!

Imagine if you wanted to get into auto racing. Would you hire the most junior Crew Chief you could find? The most junior Mechanic? The most…

3 min readMar 2, 2017

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Hey Startups, Stop Putting Rookies In The Driver’s Seat!

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David Baeza

David Baeza

@DavidBaeza is CEO at Buttered Toast, a marketing agency that works with venture backed tech startups. Entrepreneur and speaker.

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