The biggest change that Facebook made in April 2015 was to prioritize the content your friends share directly on Facebook, and give less visibility to the content your friends like or comment on from other sites. That makes it ever harder for businesses and organizations to get “organic reach” from people sharing their content, which means they have to pay to get their content into our news feed.
What does this mean for businesses? Go in the opposite direction. Now that HBO is leaning towards content that is more associated with brands and small businesses, companies should embrace the other side of the spectrum. Fortune 500 companies absolutely have the financial means to produce something like Game of Thrones or House of Cards. I’m talking about allocating tens of millions of dollars to producing unbelievable quality content that integrates their brands in a way that will actually engage consumers. HBO is going down into the realm of where brands were and still are. This should be an indicator, maybe a weird one, but an indicator nonetheless, that brands are capable of competing with HBO too.