David BessisinTinyclues VisionThe rise of Customer Data EcosystemsWill data clouds disrupt Martech giants?May 21, 20212May 21, 20212
David BessisinTinyclues VisionThe hardest problem in CRMCan you boost revenue without damaging customer equity?Feb 23, 2021Feb 23, 2021
David BessisinTinyclues VisionScaling customer marketingCustomer marketing is stuck between unsustainable mass campaigns and unscalable automated triggers. But there is a path forward.Jun 18, 20201Jun 18, 20201
David BessisSmart CMOs won’t go extinctMarketers face an existential threat, but the crisis is an opportunity for them to step up.May 18, 2020May 18, 2020
David BessisStupid ideas will save the worldSmart ideas could stop this pandemic, but stupid ideas might work even better.Apr 18, 20202Apr 18, 20202
David BessisCoronavirus: a basic playbook3 open questions, 4 exit scenarios, and we don’t get to chooseApr 14, 2020Apr 14, 2020
David BessisPartager sans délai le fichier brut des décès est un impératif de santé publiqueL’analyse de la surmortalité permettra de savoir qui meurt vraiment du Covid-19 et d’ajuster la réponse sanitaire.Apr 6, 2020Apr 6, 2020
David BessisCoronavirus: two easy actions to launch nowIt is now proven that we are not looking at the right numbers. We urgently need to take two easy actions that will reduce uncertainty and…Apr 3, 2020Apr 3, 2020
David BessisCoronavirus: the key numbers we must find outHow many people got Covid-19? How many died? We just don’t know. And we’re not even trying. Let’s start fixing this.Mar 26, 20206Mar 26, 20206
David BessisinTinyclues VisionMarketing Automation does not exist“Marketing Automation” does solve key problems for B2C organizations. But it won’t solve their strategic customer marketing challenges.Oct 10, 20191Oct 10, 20191