David Bessis – Medium

David Bessis

David Bessis
in
Tinyclues Vision

The rise of Customer Data Ecosystems

Will data clouds disrupt Martech giants?

5 min readMay 21, 2021

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The rise of Customer Data Ecosystems

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David Bessis
in
Tinyclues Vision

The hardest problem in CRM

Can you boost revenue without damaging customer equity?

8 min readFeb 23, 2021

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The hardest problem in CRM

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David Bessis
in
Tinyclues Vision

Scaling customer marketing

Customer marketing is stuck between unsustainable mass campaigns and unscalable automated triggers. But there is a path forward.

10 min readJun 18, 2020

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Scaling customer marketing

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David Bessis

Smart CMOs won’t go extinct

Marketers face an existential threat, but the crisis is an opportunity for them to step up.

7 min readMay 18, 2020

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Smart CMOs won’t go extinct

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David Bessis

Stupid ideas will save the world

Smart ideas could stop this pandemic, but stupid ideas might work even better.

12 min readApr 18, 2020

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Stupid ideas will save the world

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David Bessis

Coronavirus: a basic playbook

3 open questions, 4 exit scenarios, and we don’t get to choose

14 min readApr 14, 2020

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Coronavirus: a basic playbook

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David Bessis

Partager sans délai le fichier brut des décès est un impératif de santé publique

L’analyse de la surmortalité permettra de savoir qui meurt vraiment du Covid-19 et d’ajuster la réponse sanitaire.

2 min readApr 6, 2020

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Partager sans délai le fichier brut des décès est un impératif de santé publique

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David Bessis

Coronavirus: two easy actions to launch now

It is now proven that we are not looking at the right numbers. We urgently need to take two easy actions that will reduce uncertainty and…

17 min readApr 3, 2020

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Coronavirus: two easy actions to launch now

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David Bessis

Coronavirus: the key numbers we must find out

How many people got Covid-19? How many died? We just don’t know. And we’re not even trying. Let’s start fixing this.

15 min readMar 26, 2020

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Coronavirus: the key numbers we must find out

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David Bessis
in
Tinyclues Vision

Marketing Automation does not exist

“Marketing Automation” does solve key problems for B2C organizations. But it won’t solve their strategic customer marketing challenges.

14 min readOct 10, 2019

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Marketing Automation does not exist

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David Bessis

David Bessis

Mathematician & tech founder. CEO of Tinyclues. Proved theorems in algebra & geometry. Helping marketers learn from their customer data.

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