Incredible you spent a day with him. I lived near him and Yoko near the Dakota in NYC early in my career.
As an artist myself, I fully appreciate what you’re saying.
As such I added the credit where it came from. This image is from Giphy.com which I understand falls…
100% true Riel. On YouTube only a few hundred whereas on LinkedIn when repurposed, they hit into the thousands per video for a very targeted audience. This is 100% using Gary Vaynerhuck’s “marathon” approach where Gary has stated time and time again, NOBODY watched his videos for the first year. Nobody.
Yes Juliane, competitiors want to serve their customer.
The point being THEIR customer (someone they don’t want to have become YOUR customer).
Like Seth Godin wrote, “In a crowded marketplace, fitting in is a failure. In a busy marketplace, not standing out is the same as being invisible.”
Thanks for your response Tom.
To answer your first question: “Is being full of yourself the equivalent of “branding?” — my answer is, “Hell no. That’s obnoxious.”
To clarify, I never said in my post people should develop a personal brand.
Thanks for your comment and feedback.
To clarfiy, we had insights from their previous buyers and married those findings with competitive analysis in the “sauce” space. In this particular case, the consumer insights were derived from previous buyers and comments from customers.