Scent of a Woman: Sarah Silverman’s Unorthodox Brand

by David Brier

Helga Esteb / <a href=”">Helga Esteb</a> / <a href=”"></a> <a href=”">Helga Esteb</a> / <a href=”"></a>

I admit it: I have found Sarah Silverman’s unorthodox view of the world amusing over the years embracing the oddities of culture, men, women, politics, and different ethnicities.

Well, last week, after a long day, I sat down and managed to catch Sarah on Late Night with Jimmy Fallon.

The conversation somehow navigated to the unusual topic of “scents” and Sarah mentioned “I think about it every night when I walk my dog….”

The first 2 minutes of the video cover this topic and are safe to listen anywhere, anytime (for those who missed it, here’s the full conversation [watch at home or listen on your earbuds — NSFW ]:

So with that unexpected turn in the conversation, my imagination of Sarah’s “scent concept” went a bit further….

After all, I’ve already embraced my inner Amy Schumer.

And on Fast Company, I developed a brand all about Kim Kardashian’s assets.

Sarah Silverman: How Do I Love Thee? Let Me Smell the Ways

I thought to myself, I want to see if this wildly unexpected concept might have legs.

So, I sat down and explored this concept.

(Sarah, if you’re reading this, you’re the inspiration and I hope you enjoy this as much as I enjoyed watching you explain this concept to Jimmy.)

The logo:

The concept ad (with the package design) that embraces why this is being done at all, along with tongue-in-cheek text such as “Hot. Steamy. Clean” and “Lint-free and proud of it.”:

The inevitable fashion ad series inspired by Sarah’s genius:

Branding is like life.

You never know where the inspiration will come from (and that’s part of the thrill).

Originally published at

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