The 4 Types of Entrepreneurs: Which One Are You?

David Brier
Dec 15, 2018 · 3 min read

While doing a recent episode on my #1 Alexa Skill (What’s Next in Branding), I outlined the 4 types of entrepreneurs I have encountered in three decades of helping businesses and brand grow.

Not knowing this, you choose the wrong business partners.

Or the wrong clients to serve.

Or miss choosing the best (and smartest) way to use your assets for rapid and effective growth of your brand, your company and your ability to truly make a difference.

The 4 Types of Entrepreneurs: The Vital Question

Entrepreneurs have one thing in common: they all seek survival and growth.

All entrepreneurs (and companies and brands) seek out growth, opportunity, and expansion in a variety of different ways.

So the real question becomes:

Which type of entrepreneur are you?

And is that type serving you best to meet your objectives?

Unless you’ve answered this, you won’t be able to play to your strengths.

When you have honestly answered this, you open the doors to:

  • Choosing the right opportunities
  • Choosing the right clients to best serve
  • Choosing the right partners, and
  • Knowing your next step up the ladder (if your current choice isn’t getting you the results in enough quantity and quality to satisfy your objectives)

Which of the 4 Types of Entrepreneurs Are You?

The four types of entrepreneurs:

  • Coasting, opportunity comes to them (or it doesn’t)
  • Conservative (very moderate use of resources, protecting existing resources)
  • Aggressive (proactive, all-in, actively seeks opportunity)
  • Innovator/Revolutionary (attains growth through innovation)

Coasters don’t look for opportunity; instead things kind of “happen” and for some, that works. This approach is more focused on right now, what’s in front of us at this moment.

The conservative entrepreneur operates on the principle “resources are limited” and we thus, we have “be cautious.” This is slightly focused to the future, but conservatively so, since “you never know.”

The aggressive entrepreneur operates more on the idea that there are many opportunities and uses whatever resources are there to achieve those objectives. This is more focused on what’s next, what more can be achieved and generating growth through personal action and conviction.

The innovator not only seeks out opportunities that can be seized but looks for opportunities that, with a bit of refinement, can be the best of all worlds. This is the rebel, the artist, the non-conformist embracing all that’s possible in the future (even at the sacrifice of the present).

By isolating which you are and how you approach growth will make the difference as to whether we do that quickly, slowly, or not at all.

If you found value with this article, please clap, share and comment.

In appreciation, I have a powerful article for those who work on or manage brands called The Lifecycle of a Brand: 7 Vital Signs You Need to Know.

Enjoy and thank you for being great.

David Brier

Written by

Google’s #1 rebranding expert & author of Amazon bestseller Brand Intervention. Slayer of the mundane. Unleasher of awesome.

Welcome to a place where words matter. On Medium, smart voices and original ideas take center stage - with no ads in sight. Watch
Follow all the topics you care about, and we’ll deliver the best stories for you to your homepage and inbox. Explore
Get unlimited access to the best stories on Medium — and support writers while you’re at it. Just $5/month. Upgrade