His last name is impossible to spell, and not much easier to pronounce. His brand was synonymous with a Texas drawl, a swagger and smile women loved, and three words. Yup, Matthew McConaughey was known for being charismatic and those three simple words: “Alright, alright, alright.”

Four prospects walk into a room. How do you choose the right one who will be able to be satisfied, heed your advice, and happily pay you (and skip the one that will be the client from hell)?

Alex Hormozi, at the ripe young age of 32, has a portfolio of companies that generates $75,000 per working hour (40 hrs/wk). Recently, Alex posted this on social media which I loved: “I recommend spending all excess cash on acquiring skills until you have so much that you can’t possibly…

“Your brand sucks,” is one of the worst versions of feedback one can get. Yet, every day, inferior products outperform superior products. Inferior professionals outperform superior professionals. Inferior services outperform superior services. HOW is this possible? Simple: You’re blowing a lot of hot air while getting a big head in the process.

In an age where top Hollywood stars are readily available on streaming services, it is interesting to see one such star choose traditional methods to promote his latest movie. “Traditional methods” every entrepreneur can use for their own brands and businesses. At 59 years old, Tom Cruise shows what it’s…

This is how I took a startup during the pandemic (a luxury brand in the adventure vehicle space), from zero to $4 million in revenue without even launching. How did I leverage the human need for freedom and turn it on its head with a launch right at the start of the pandemic in March of 2020? To make things more of a challenge, we’re talking about a luxury brand in the expedition adventure vehicle space that had to…

BREAKING NEWS — (This could NOT wait until next week.) Under the best of circumstances, a rebrand takes a lot of attention, a lot of impartiality, a lot of ingenuity and a lot of saying “No” to uninformed, short-sighted or simply dumb input or conclusions. In February 2022, the NFL…

Why did businesses search the topic “content marketing plan” over 673,000 times in 2021? Because the landscape has changed: the world has become a buyer’s market. The internet has given buyers unprecedented power. They can find out everything they need to know about your product without even talking to you. They can read reviews, compare prices, and get advice from total strangers. So how…

The original title of this article was “How to Choose the Perfect Program to Grow Your Business (and Why Most Programs Fail)” but it was too long. It’s a crazy trend: templates, cheat sheets, hacks, swipe files, formulas all designed to give us the keys to the kingdom of untold…