How to convert your email subscribers into loyal customers?
Firstly, before we dig into the 6 simple yet effective strategies on how to convert your subscribers into loyal customers, I’d like to ask you a question.
Have you ever subscribed to a newsletter and then forgotten about it, only to be surprised when you get an email from them in your inbox?
Well, it’s because the newsletter you subscribed to does not know their audience and demographics in order to create a customer journey and maximize the potential of its content and get better results.
So if as a brand owner you’re not getting enough engagement and conversion with your email subscribers, now it’s time to get more strategic and convert them into loyal and repeat customers.
There’s a reason that you see a lot of companies using the word “journey” in their marketing.
It’s a powerful way to connect with your customers and make them feel like they’re part of something special without spending all your time and money on development?.
Now let’s dig into the 6 proven steps to help you convert subscribers into customers while saving a lot of money and time.
1. Put email and content marketing on the same team
Know your goals and objectives before you begin creating content that may fail to cut through the clutter! Content marketing is great for getting people to subscribe to your emails, but it doesn’t always give them the information they need to make a decision about whether or not to engage with your brand and buy from you.
And if those subscribers don’t translate into customers, it’s not really worth much! focus on providing value and educating customers about why they should buy from you instead of just trying to sell something.
2. Personalize the journey
Personalizing a journey can make all the difference when it comes to converting subscribers into customers. Your website should feature your brand’s personality and be organized in a way that matches your customer’s needs. Knowing what your audience desires, their pain points, and why they need to solve their biggest problems that keep them up at night.
Talk to them, or use surveys if you have to learn this information. But, creating content without this information is a bigger mistake. Create an experience for your subscribers using dynamic product recommendations and your past customer reviews
3. Focus on benefits rather than features
Invest in quality over quantity information about your products! rather than listing features on of your own product, use language that emphasizes benefits instead. as example, rather than saying “This product is lightweight,” say “This product weighs only [number] pounds.” you can also use social proof by mentioning what number others have already bought your product or service.
4. Use customer journeys
Statistics show that automated emails have an 86% higher open rate and up to 196% higher click-through rate with a whopping 320% higher revenue than traditional promotional emails.
Automating your emails supported the stages of the customer journey is a great way to be relevant and timely. you’ll use customer journeys as some way to make sure that you’re always speaking to your target market.
5. Segment your list
User data that’s tied to an email address by dividing up your email list into different categories supported demographic data or interest areas so you’ll send targeted messages at different times throughout the year
6. Offer social proof
If you have positive reviews or testimonials from other customers, share those with personalized content and a strong call-to-action! Testimonials help customers make a decision while feeling confident about their choices so it should be a no-brainer to hit the “buy now” button.
Key takeaway;
Avoid unsubscribers by creating quality over quantity relevant information about your products! Study shows that 56% said because the content isn’t relevant, and 51% said because it wasn’t what they expected.
Your email list doesn’t have to be an unprofitable list of window shoppers. With the right strategy and mindset, you can turn your list into a source of conversions and repeat customers.
Hope this help! Please don’t forget to follow me for weekly content marketing that’ll help you boost your business.
