The outrage here is utterly senseless… this is EXACTLY how many women see themselves spending time at a beach, and it’s also how most guys would also, even if they can’t surf for shit. Go to any beach, yeah there will be SOME women surfing and frolicking in the water, but most will be posing around in their bikinis working on their tans, and yeah some guys do that to but the majority will be trying to impress the girls on their boards thinking they’re the next Kelly Slater. You don’t have to like it, but it’s how it is and you can’t blame Billabong for targeting their ad campaign as such. This is not a case of advertising influencing girls to behave this way… it’s just how most women are, have been and always will!! Jeez, some people!