Material Design , Learning the Rules and Breaking Them
Dana Fridman

Good article!

The guidelines are great to follow along for developers. However, when downloading multiple small apps from the Play Store, which many were developed by a single developer, i noticed the design to be quite jarring.

Sure, navigating the app was no problem and visually it followed modern guidelines but it felt stiff since many of these apps strictly followed the guidelines. What was missing were little touches and individual details which distinguish the UI / UX from other apps and make the app feel unique and a joy to use.

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