Are Protein Bars Good for You?

Chances are that the protein bar you munch on at snack time or post workout is actually doing you harm. More harm, in fact, than most candy bars.

Many protein bars, according to an independent third party tester, have more saturated fat and sugar than a Krispy Kreme doughnut. (Just one example of why reading the ingredients list–and knowing what it means–is so important.)

Marketing Magic

Most of these bars are successful for one reason alone: deceptive advertising. These companies spend millions of dollars a year employing the best marketers in the world to push their products.

Recently, thanks to independent research, these companies have been getting flak for claiming their “power” bars give consumers extra energy. A number of studies proved these claims to be patently false.

So now these companies are stressing the convenience of their products. (Fast food, anyone?)

Why are these companies so hell-bent on selling these unhealthy protein bars?

The profit margins are ridiculously high. That’s because these crappy bars are packed full of cheap products, such as sugar and soy.

Worse, an estimated 95% of the soy protein in these products is genetically engineered. Genetically engineered products have been shown to decrease fertility and disrupt the function of your genes. Nasty stuff.

Moreover, soy protein is probably the worst source of protein for a man. Soy has been linked to erectile dysfunction.

Soy consumption increases estrogen levels, which can also lead to:

  • Mood swings and crying jags
  • Lowered sperm count
  • Breast enlargement

Soy isn’t much better for women, either.

In short: If you’re trying to get or stay healthy, stay away from soy.


Soy–like sugar and vegetable oils–goes by many names. Manufactures want to stuff these garabage ingredients in right under our noses.

Here’s a detailed list of soy’s aliases:

Bean curd

Kinnoko flour




Monosodium glutamate (MSG)



Shoyu sauce

Soy sauce

Soya, soja, or yuba



Textured soy flour (TSF)

Textured soy protein (TSP)

Textured vegetable protein (TVP)


Make sure to check the ingredients lists on your protein bars for this undercover culprit.

Healthy Alternatives

Here are several healthy replacements for your post workout or snacks:

All of these options are better for you than your run-of-the-mill protein bar. You’ll have a much easier time reaching your fitness goals by substituting in these alternatives.

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