Our Consumption Model Is Broken. Here’s How To Build A New One.
Ali El Idrissi
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Nice piece Ali. At risk of shamelessly promoting myself, I wrote a similar, albeit less comprehensive piece last year, dubbed “Minimalism: class, fetishes and the fate of the planet.” My piece was a response to a bunch of then-recent backlash surrounding the minimalist movement/ideal — much of which focused on the fetishization and undertones of elitism that some associate with it.

I touched on a number of points you did, though my emphasis was more singularly cultural, asking “how do we choose what we must do?” Because really, we have two options: consume ourselves into extinction or dramatically reduce our rates of consumption. When we begin to believe — through personal experience — that the latter scenario is not only not bad, but preferable to the former, only then will we effecting change. The charges that reducing consumption is part and parcel of a particular aesthetic or socioeconomic station are mostly distractions.

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