David GermanoinEmpersonalThe Rise of the Subscription EraIn the attention economy, three fundamental shifts are having a massive impact on audience and consumer behavior.Mar 22, 20181Mar 22, 20181
David GermanoWhat Is Content Marketing? Better Yet, What Should It Be?Examining a phrase disrupting the marketing industryAug 12, 2015Aug 12, 2015
David GermanoinEmpersonalThe 6 Elements of Snackable ContentContent is snackable when it is designed for simple and flexible audience consumption.Oct 1, 2013Oct 1, 2013
David GermanoinEmpersonalStorytelling: The Single Currency for Media & MarketingContent has become the official currency of the media and marketing worlds.Mar 1, 2013Mar 1, 2013