The Fundamental “Why” of Music Discovery
Cortney Harding

The issue of “discovery” goes far beyond music. I write crime novels and “discovery” is important to me but the challenge of discovery goes much farther than merely books or music or films.

It includes paintings, photography, sculpture, clothing, jewelry, architecture — essentially any non-standardized product.

Discovery is the other half of the commercial equation.

The first half is the producers’ side — trying to bring your goods to the attention of the right buyers.

The second half is the consumers’ side, trying to find the right goods in the ocean of offerings.

Effectively bridging those two worlds is a Google-level product opportunity. — David Grace

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