CTO, UX/UI enthusiasts, and it’s all about the data
Push Notification is a privilege because users place trust in you by allowing you to send messages directly to them, and you mustn’t abuse that privilege.
A company’s job is to find a sustainable way to deliver value to customers, employees, and shareholders. To do this, the company must never lose sight of its GEM: its growth, engagement, and monetization.
Every feature dilutes the story. Build enough to have a story but no more.