David HerseinJobs to be DoneUsing Jobs-to-be-Done in a Marketing workshopIn the book Competing Against Luck, Clayton Christensen describes how important it is that all processes in an organisation be aligned to…Mar 1, 20181Mar 1, 20181
David HerseinJobs to be DoneTop 10 tips for introducing Jobs-to-be-Done theory to your companyIntroducing Jobs-to-be-Done (or any new idea or process) to a business can be tricky. Even more so if you’re not in an executive or high…Feb 21, 20181Feb 21, 20181
David HerseThe problem with solutionsWhen planning a roadmap, it’s common to see descriptions like “Data syncing for automated emails”, “Finance and billing” and “User…Mar 6, 2017Mar 6, 2017
David HerseWhat is valuable working software and how do you measure it?Some smart people wrote a manifesto to help develop better software.Jan 3, 20171Jan 3, 20171