In the book Competing Against Luck, Clayton Christensen describes how important it is that all processes in an organisation be aligned to the customer’s Job. This enables an organisation to truly deliver on the Job the customer has hired it for. This means aligning the product offering, sales, support and…

Introducing Jobs-to-be-Done (or any new idea or process) to a business can be tricky. Even more so if you’re not in an executive or high ranking position. Here are 10 tips to help introduce Jobs-to-be-Done to your organisation. 1. Become an expert. Get the business to pay. The first and most important step is to learn as much as…

When planning a roadmap, it’s common to see descriptions like “Data syncing for automated emails”, “Finance and billing” and “User onboarding”. Sometimes you might see epic user stories like “When I sign-up to the application, I want to see a tutorial, so I can learn how to use the service”…

Some smart people wrote a manifesto to help develop better software. Back in 2001, a bunch of smart people got together on a ski holiday and came up with the Agile Manifesto and twelve complementary principles. These simple documents revolutionised the software industry. The manifesto describes how to organise a team and prioritises early and continuous delivery of valuable software. …