…ir hand). With the right design attitude, you will demonstrate the right design behavior. But also: by practicing design-thinking, you will discover what the right attitude is to be successful and solve wicked problems in business and society.
…sting your design with people. You will be amazed by new insights and new ideas. That is your gold. That is why Thomas Edison said that he never failed when inventing a commercially viable light bulb. He just found 10,000 ways that won’t work.