David HopperinAge of AwarenessGreen Populism — Could the environmentalists’ dirty word be what brings the clean breakthrough?Identity politics have never been far from the climate change discussion — socially liberal values make a comfortable fit for many…22 min read·Jan 22, 2020--1--1
David HopperBrand Purpose — Making the world better or splitting it in two?Brand purpose is now the buzz in marketing discussions and has become synonymous with social causes. But for all the good intent, it can…15 min read·Aug 1, 2019----
David HopperClean Energy Deserves Emotional PowerIn getting people to make clean energy choices, we need the message to be positive, even visceral.8 min read·Jun 12, 2019----