David Huff“Are consumers’ societal needs and meeting commercial obligations mutually exclusive?”To play Devil’s advocate, first what is a commercial obligation? Surely a firm’s goal is to maximise shareholder value. If maximising…Jan 19, 2020Jan 19, 2020
David HuffGuerrilla MarketingFrom Nike to Dr Dre Headphones to Virgin Atlantic to Extinction Rebellion, all have successfully used guerrilla marketing to grab…Jan 12, 2020Jan 12, 2020
David HuffHow can marketers successfully engage the social sciences for competitive advantage and market…Anthropology, sociology and psychology are social sciences concerned with the study of humans, society, the mind and behaviour. As…Dec 8, 2019Dec 8, 2019
David HuffWhy Culture Matters in Marketing ResearchWhen conducting marketing research one must be aware of differences in culture in order to perform quality marketing research. Below I…Oct 19, 2019Oct 19, 2019