Over my career as a marketer and creative, I have heard a lot of arguments against using stock photos. Frankly, I (mostly) agree with them, sure — sure there is a time when you have to (maybe even should) use stock photos, especially when deadlines approach and that landing page just needs to get done. But In general, I usually land in the “don’t use stock photos” camp.
The main reason people give for the case against stock photos is that they will look too generalized, too cheesy, or sometimes even forced. We have all seen it, the young attractive woman smiling with pearly whites wearing a headset — that just screams extra sharp cheddar cheese. But there is another reason, that is often brought up, and uniquely different than photos being corny, and that is that sometimes everyone just uses the same stock photo. Just like the Amen Break, there are stock photos that begin to go down in infamy, but for all the wrong reasons. I don’t know if that is because they are just great photos or people are just that lazy, but if I had a dollar on it, I’d bet both.
For this argument, I will use one specific example, a house that has become more famous than the Breaking Bad house with pizza on its roof; a house that I call Big Purple. This house has been used EVERYWHERE in real estate and related industries. This house, and photo, is admittedly, awesome, but for real — just let it be.
Here are some Examples of this photo being overused.
Why a House That Smells Won't Sell - serionix
The sense of smell brings back strong memories. These memories may be of a certain flower from childhood or the perfume…
Good News for Sellers as Home Prices Rise - Century Mortgage Company
2018 might see first-time homebuyers facing higher rates of price growth for starter homes and further erosion of…
Our Story Part 2 - Selling the Dream House - Start Living Richly
This is the series I chronical our 18-month journey from living paycheck-to-paycheck in the suburbs with long commutes…
13 Ways To Cool Down Your House For Cheap, Because Summer Is Here & It's Hot
It's going to be a hot one, folks. During the summer, you can almost feel the heat glaring at you through every window…
Buy Your Dream House | SafeBridge Financial
Mary and Rich are living in their dream home. There's a wrap-around porch, a garden in the back and three large…
6 Tips When Buying Your Next House Your Realtor Isn't Telling You
Buying a house is not all about checking it out and writing a check, it goes far and beyond this. The house might look…
Could This Be the End of Single-Family Houses in Vancouver? - Vancouver Magazine
UBC researcher Joseph Dahmen on why so many homes get torn down, and what should replace them.
8 Simple Home Upgrades You Can Do The Day You Move In
About to move? Do you mostly love your new home, but there are just a few things that are outdated and won't stop…
Maximizing Profit When Flipping A House
According to a new study, there's a good chance you or someone you know has flipped a house in the last year. Attom…
Do You Have a Safe House? By Stacey Nye, PhD
Do You Have a Safe House? I recently presented a workshop at a local spa on healing disconnected eating. As a guest…
Ok ok, I think I got my point across, but seriously, take your shiny smartphones and a short drive and get your own photo — or even better, hire a photographer to take a library of photos, that you can use.