David Jacob is the brain behind these wonderful ideas. Started working in digital marketing industry some 5 years ago. I hope my writings would help new entrant

Nov 23, 2015

SEO Friendly Benefits Of Responsive Web Designs

To understand the positive impact of Responsive Web Design on the SEO tactics of the business organisation, first we need to clarify what is actually meant by Responsive Web Designs or RWDs. Responsive Website Design layouts enable a website to effectively open up on various platforms with different screen sizes be it laptops, tablets, iPads, mobile phones or desktop PCs.
There are many tools you can use to check whether your business website is responsive or not.
Coming back to the prime topic of this post, let us now state the various SEO benefits of using RWD layouts:

1. SEO is all about gaining visibility by ranking higher in the local and international SERPs. Goole being a marketing giant in the field holds a major influence on how things are carried out in the SEO industries. According to the latest algorithm updates, Google has now made provisions that the responsive or mobile friendly websites would be ranked higher in the SERPs of the mobile users. This practise is one more step towards making online experience more enhanced by the Google for its users.

2. When responsive websites were not there, business houses had to develop separate websites for the mobile users to access. This not only increased their IT budget which could have judiciously been used somewhere else; it also put them at the risk of getting penalised by Google for posting duplicate content on one of their website URLs. Moreover, the customer traffic was split between small categories as the 2 websites usually had different URLs (example- m.website.domain and the mobi versions).

3. Websites that have adopted the RWD layouts load at a much faster rate on mobile devices like mobile phones and tablet PCs as compared to the unresponsive ones. This enhances the user experiences while on your website considerably and ensures a positive revisiting rate from the users.

4. When every page on your website has a unique and distinct URL, you prevent the dilution of your PageRank and it becomes easier to build strong backlink profiles. This is because every link which now only used to direct the user to your main site now also targets the mobile users (mobile and desktop sites- same URL).
These are only some of the many benefits you avail when you switch to responsive website designs for your personal or business website designs. This would help you get more mobile traffic and enhance user experience on your website when they visit it from their mobiles or tablets devices.