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David J. Lick
David J. Lick

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UX Magazine

·Aug 3, 2021

Prioritizing Problems to Inform Product Design

By Julia Barrett and David Lick Tight deadlines and pressure from stakeholders often result in product solutions that fail to meet user needs. Investing time in discovering users’ underlying problems can benefit the design team and become the foundation for future innovation. In this article, Julia Barrett and David Lick, UX Researchers at Google, elaborate on the impact of shifting the focus from solutions to problems and provide a methodological blueprint to adopt the approach.

Product Development

10 min read

Prioritizing Problems to Inform Product Design
Prioritizing Problems to Inform Product Design
Product Development

10 min read


Nov 13, 2020

So You’re an Academic Who Wants to Make the Shift to UX Research

By David J. Lick & Grace L. J. Rowe In 2016, I (David) committed the ultimate academic taboo. After a decade of training, 2 years of postdoctoral work, and more grant applications than I could count, I got a tenure track job offer. I was thrilled! I was also conflicted…

UX Research

9 min read

So You’re an Academic Who Wants to Make the Shift to UX Research
So You’re an Academic Who Wants to Make the Shift to UX Research
UX Research

9 min read

David J. Lick

David J. Lick

70 Followers

Senior UX Researcher, Google

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