David KirkpatrickB2B Marketing 301: Learn from MarketoWay back in 2011 I wrote a case study for MarketingSherpa on Marketo’s then process for marketing itself. The emerging martech and…Sep 18, 2022Sep 18, 2022
David KirkpatrickOverturning Roe v. Wade — the falloutHere’s a thought experiment — however it comes to pass, let’s peer into a future where Ruth Bader Ginsberg (the Notorious RBG) is replaced…Sep 20, 2020Sep 20, 2020
David KirkpatrickLife in the time of coronavirus, part four… an ongoing series of news, reflections and fiction.Sep 16, 2020Sep 16, 2020
David KirkpatrickLife in the time of coronavirus, part three… an ongoing series of news, reflections and fiction.Jul 18, 2020Jul 18, 2020
David KirkpatrickLife in the time of coronavirus, part two… an going series of news, reflections and fiction.Mar 22, 2020Mar 22, 2020
David KirkpatrickLife in the time of coronavirus, part oneMarch 17, 2020 — St. Patrick’s Day and it’s been four months since the outbreak of the COVID-19 coronavirus. This week The South China…Mar 17, 2020Mar 17, 2020
David KirkpatrickLeading-Edge Marketing Success: El Producto and Radio in 1920A fascinating article by Edward Kiersh in the March/April 1997 issue of Cigar Aficionado covered the story of the El Producto brand going…Nov 21, 2019Nov 21, 2019
David KirkpatrickDeadspin, Jim Spanfeller and Digital AdvertisingBy now anyone who keeps track of digital media probably knows — or watched in real time — what happened at Deadspin, the popular…Nov 4, 20191Nov 4, 20191
David KirkpatrickThoughts on America in the summer of 2016I live in Dallas. One week ago today I was in a meeting a couple of city blocks from where a tragedy unfolded just a few hours before…Jul 14, 2016Jul 14, 2016