Published in UX Planet·Oct 21, 2020Improving the user experience in physical stores with App ClipsIn this article, I explore possibilities on how to improve in-moment experiences converging physical and online shopping. — Have you ever been in a shop and waited too long to ask a simple question about some trousers that you like, like size or color availability? Have you ever walked at night in a shopping street and fell in love with a product in a shop window? Imagine being…App Clips4 min read
Published in UX Collective·Jun 13, 2020Member-onlyThe use of participative & qualitative methodologies to learn from users’ experiences in a social projectIn this article, I share the methods, tools, and learnings that could be applied in UX research. — Doctors of the World Spain have been developing a program on Female Genital Mutilation (FGM) for almost 20 years. Last year I worked for them as a researcher, conducting participative and qualitative methodologies to learn from their project’s participants on FGM. …Qualitative Research7 min read
Published in UX Planet·May 21, 2020TOGETHR: A collaborative neighborhood app to promote local community building.An easy way to communicate with your neighbors, share information, offer help, or ask for it. — The context This project was developed during the COVID-19 outbreak. Social distancing, lockdown, and isolation place society in a difficult situation. But as it often happens during these circumstances, it disproportionally affects vulnerable people, especially the elderly, and those without economic resources.Ux Case Study6 min read
Mar 22, 2020Re-designing a wine e-commerce“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” -Jeff Bezos (Amazon Founder) Have you ever been in the situation when you have a special dinner…UI Design9 min read
Mar 13, 2020Adding a new feature to Tikkie appTikkie is a helpful app to send payment requests via WhatsApp. In this article I will show you some new features that could improve the user experience. — Stakeholder pain points As the main objective this week it was to train our UI skills the whole Design Thinking Process was faster and shorter. This process started with an interview trying to understand my stakeholder (and dear classmate Bart Weber) pain points and the context when he uses the app. …UI Design3 min read
Published in UX Planet·Mar 7, 2020“Party safe” a harm reduction app for recreational drug usersHarm reduction is grounded in justice and human rights — it focuses on positive change and on working with people without judgment, coercion, discrimination, or requiring that they stop using drugs as a precondition of support. — I’m a UX/UI Designer but as a sociologist most of my work experience has been working for an NGO as a Project Manager, and one of the social inclusion topics that I managed was drug consumption. I worked using a harm reduction approach and this NGO even used to have…UX6 min read
