Have you ever been in a shop and waited too long to ask a simple question about some trousers that you like, like size or color availability? Have you ever walked at night in a shopping street and fell in love with a product in a shop window?
Imagine being able to scan a code and access directly to the product information, be able to check product availability, and order it without having to walk into a shop. All this without having to download a company app — all this is possible with App Clip.
Doctors of the World Spain have been developing a program on Female Genital Mutilation (FGM) for almost 20 years. Last year I worked for them as a researcher, conducting participative and qualitative methodologies to learn from their project’s participants on FGM. The aim of this research was to reflect on their process and learn from their participants’ (users’) experiences by identifying good practices, lessons learned, and formulating recommendations for the next steps.
This project was developed during the COVID-19 outbreak. Social distancing, lockdown, and isolation place society in a difficult situation. But as it often happens during these circumstances, it disproportionally affects vulnerable people, especially the elderly, and those without economic resources.
It has been a situation of uncertainty, fear, anxiety and loneliness, but it has also demonstrated the humanity and kindness inside of us. Social initiatives have been carried out in every city, by citizens and neighbors wishing to support each other. The idea behind this app is to promote community building and to facilitate mutual support within these networks.
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.”
-Jeff Bezos (Amazon Founder)
Have you ever been in the situation when you have a special dinner and you go to a wine shop to get that wine that would impress your guests or your host but once in the shop you realize you have no idea which one is the best, it suits with your budget or the food that you will prepare?
As UX Designers…
As the main objective this week it was to train our UI skills the whole Design Thinking Process was faster and shorter. This process started with an interview trying to understand my stakeholder (and dear classmate Bart Weber) pain points and the context when he uses the app. After our first meeting I could identify the JTBD and the main pain points:
I’m a UX/UI Designer but as a sociologist most of my work experience has been working for an NGO as a Project Manager, and one of the social inclusion topics that I managed was drug consumption. I worked using a harm reduction approach and this NGO even used to have a supervised drug consumption room for injecting drug users . While I was working there we created leaflets and booklets focused the safe drug use for male sex workers or transgender sex workers, adjusting health advice to their context and situation.
Our first individual project at Ironhack was focused on…