How UX design teams can contribute insurance business to succeed — The need to protect is a basic human instinct. But even though we can admit insurances are essential, most users don’t want to pay for something they might never use nor see an immediate benefit but a cost. Digital insurance is a rapidly growing market. The number of people using…

In this article, I explore possibilities on how to improve in-moment experiences converging physical and online shopping. — Have you ever been in a shop and waited too long to ask a simple question about some trousers that you like, like size or color availability? Have you ever walked at night in a shopping street and fell in love with a product in a shop window? Imagine being…

In this article, I share the methods, tools, and learnings that could be applied in UX research. — Doctors of the World Spain have been developing a program on Female Genital Mutilation (FGM) for almost 20 years. Last year I worked for them as a researcher, conducting participative and qualitative methodologies to learn from their project’s participants on FGM. …

An easy way to communicate with your neighbors, share information, offer help, or ask for it. — The context This project was developed during the COVID-19 outbreak. Social distancing, lockdown, and isolation place society in a difficult situation. But as it often happens during these circumstances, it disproportionally affects vulnerable people, especially the elderly, and those without economic resources.

Tikkie is a helpful app to send payment requests via WhatsApp. In this article I will show you some new features that could improve the user experience. — Stakeholder pain points As the main objective this week it was to train our UI skills the whole Design Thinking Process was faster and shorter. This process started with an interview trying to understand my stakeholder (and dear classmate Bart Weber) pain points and the context when he uses the app. …

Harm reduction is grounded in justice and human rights — it focuses on positive change and on working with people without judgment, coercion, discrimination, or requiring that they stop using drugs as a precondition of support. — I’m a UX/UI Designer but as a sociologist most of my work experience has been working for an NGO as a Project Manager, and one of the social inclusion topics that I managed was drug consumption. I worked using a harm reduction approach and this NGO even used to have…