Sep 21, 2022What great marketing looks like.Great marketing starts with the customer. To be able to create and deliver great marketing you need to fully understand consumer psychology and why people are motivated to buy in the first place. I am a great fan of Phil Barden. …Consumer Psychology3 min readConsumer Psychology3 min read
Sep 21, 2022What is a Brand?Everyone has their own view on what a Brand is. In addition, how a brand is defined can vary enormously from one individual to another, including those who head up marketing functions. This makes it very difficult for marketing teams to know how to manage and grow the core value…Consumer Psychology3 min readConsumer Psychology3 min read
Published in Attraqt·Apr 15, 2019The onward march and transformation of ecommercePART 3 This is the third article in a series that seeks to provide leading insights into the rapid transformation of ecommerce. In this article we provide some recommendations on what to consider in order to be able to deliver an exceptional ecommerce shopping experience. In the first two articles…Big Data4 min readBig Data4 min read
Published in Attraqt·Apr 9, 2019The onward march and transformation of ecommercePART 2 This is the second article in a series that seeks to provide some leading insights into the rapid transformation of ecommerce, and what this means for some of the world’s leading brands and retailers. In the first article, we considered all the market trends that are continually influencing…Ecommerce4 min readEcommerce4 min read
Published in Attraqt·Apr 2, 2019The onward march and transformation of ecommercePART 1 This is the first article in a series that seeks to provide some leading insights into the rapid transformation of ecommerce, and the trends that are powering this. Every day we are constantly reminded of the challenges facing the high street and how bricks & mortar retailers are…Retail4 min readRetail4 min read
Published in Future of Audience Engagement·Aug 2, 2018Future of Customer Experience is the Engagement JourneyWe are all acutely aware that for a brand to be successful it must deliver a compelling experience at every touchpoint with the customer. It is just as important to provide this great experience when a customer first hears about your brand, as it is when the individual is a…Customer Experience4 min readCustomer Experience4 min read
Published in Future of Audience Engagement·Jul 5, 2018Student onboarding, why the journey mattersIn the business world, there is growing recognition that the implementation of a formalised and structured onboarding process is a must-have. …Hiring6 min readHiring6 min read
Published in Future of Audience Engagement·Jul 5, 20187 must-read books on employee engagementI wrote this blog post a couple of years ago, however it is worth a second look as employee engagement continues to be one of the most important initiatives on any corporate agenda. …Employee Engagement5 min readEmployee Engagement5 min read
Published in Future of Audience Engagement·Apr 19, 20185 reasons why consumer expectation has changed when it comes to engagementMost of us will have heard of the term “The Age of the Customer”. This was coined by Forrester Research to reflect the shifting dynamic of how control was moving from brands to individuals. …Marketing4 min readMarketing4 min read
Published in Future of Audience Engagement·Apr 12, 2018MARKETING: Turn marketing upside down and do it nowJoe Stanhope of Forrester Research recently wrote a great article on why the technology used to support the marketing function needs to evolve. Read it here. However, in my honest opinion, it really didn’t go far enough. …Marketing6 min readMarketing6 min read
