What great marketing looks like.Great marketing starts with the customer. To be able to create and deliver great marketing you need to fully understand consumer psychology…Sep 21, 2022Sep 21, 2022
What is a Brand?Everyone has their own view on what a Brand is. In addition, how a brand is defined can vary enormously from one individual to another…Sep 21, 2022Sep 21, 2022
Published inFuture of Audience EngagementFuture of Customer Experience is the Engagement JourneyWe are all acutely aware that for a brand to be successful it must deliver a compelling experience at every touchpoint with the customer…Aug 2, 20181Aug 2, 20181
Published inFuture of Audience EngagementStudent onboarding, why the journey mattersIn the business world, there is growing recognition that the implementation of a formalised and structured onboarding process is a…Jul 5, 2018Jul 5, 2018
Published inFuture of Audience Engagement7 must-read books on employee engagementI wrote this blog post a couple of years ago, however it is worth a second look as employee engagement continues to be one of the most…Jul 5, 20183Jul 5, 20183
Published inFuture of Audience Engagement5 reasons why consumer expectation has changed when it comes to engagementMost of us will have heard of the term “The Age of the Customer”. This was coined by Forrester Research to reflect the shifting dynamic of…Apr 19, 20181Apr 19, 20181
Published inFuture of Audience EngagementMARKETING: Turn marketing upside down and do it nowJoe Stanhope of Forrester Research recently wrote a great article on why the technology used to support the marketing function needs to…Apr 12, 2018Apr 12, 2018
