David RaphaelWhy You Should Optimize Toward Incremental Conversions on FacebookI’m going to explain the importance of a Facebook alpha program called Incremental Conversion Optimization but before I do, I’m going to…May 6, 20201May 6, 20201
David RaphaelReflections on the Internet and Political PowerThis has been a strange decade but nothing has been quite as strange as the way the internet has reshaped political power.Dec 29, 2019Dec 29, 2019
David RaphaelThe Anatomy of Apple SearchHow to Build A Successful Apple Search StrategyFeb 18, 20192Feb 18, 20192
David RaphaelApple’s Monetization DilemmaWill Apple prioritize privacy or revenue growth?Feb 18, 2019Feb 18, 2019
David RaphaelThe future of Facebook ad personalizationLast week, Facebook quietly released the biggest change to their ad platform since the app install ad. It’s called Segment Asset…Dec 11, 20181Dec 11, 20181