Why You Should Optimize Toward Incremental Conversions on FacebookI’m going to explain the importance of a Facebook alpha program called Incremental Conversion Optimization but before I do, I’m going to…May 6, 20201May 6, 20201
Reflections on the Internet and Political PowerThis has been a strange decade but nothing has been quite as strange as the way the internet has reshaped political power.Dec 29, 2019Dec 29, 2019
The future of Facebook ad personalizationLast week, Facebook quietly released the biggest change to their ad platform since the app install ad. It’s called Segment Asset…Dec 11, 20181Dec 11, 20181
