All Live Streaming Features in One Article
Self-introduction
My name is David. I’ve been engaged eight years on the audio and video technology and now work for ZEGOCLOUD, an audio and video technology service company.
Due to the characteristics of my work, I was able to visit and serve hundreds of live streaming companies, witnessing the extension of the reach of the live streaming industry from races and games to shopping, entertainment, outdoor activities, and many more.
Many people have asked me how to launch a live streaming platform, a question which I believe is faced by everyone who is new to the industry.
To help newbies take a short cut, I will share my experience gained over the past years in the live streaming industry by introducing the various features of live streaming and their technical solutions in a series of articles.
Live streaming analysis
As an industry, live streaming is already worth billions of dollars and it’s only expected to grow.
According to various projections, including one by Grand View Research, the live streaming industry is expected to climb from $70 billion in 2021 to almost $224 billion in 2028. That’s a projected three-fold increase over seven years!
How do we engage in the rapidly-developing live streaming industry?
Hosts and participants are, in fact, the two main target groups in live streaming.
All we need to do is to reach out to them and serve them well in order to scramble for a share in this lucrative live streaming industry.
Now, I’ll explain how to look for and serve hosts and participants.
Basic features
Room, people, and streams are three basic elements in live streaming.
Room — responsible for the management of the resources (such as participants, hosts, messages, and gifts) and events (such as the entry and exit of participants and camera switch).
People — responsible for activities and content creation, such as frames and bullet chats.
Streams — responsible for data transmission, such as the transmission of the videos and voice of hosts, as well as the transmission of bullet chats.
A problem with any of the three basic elements may lead to a loss of hosts or participants; therefore, the stability of the three elements is key to live streaming. I will elaborate on how to ensure their stability from a technical perspective in another article.
Host-serving features
Now, I will introduce the various features of live streaming in terms of serving hosts and participants, respectively.
The main purpose of host-serving features is to increase the income of hosts. Features like timekeeping live streaming, guardian rankings, host competitions, and co-hosting with participants all aim at attracting participants to pay for the interaction with hosts.
For detailed features and functions, see the table below:
Participant-serving features
Participants watch live streaming for a certain goal. For example, they watch social live streaming and video game live streaming to seek happiness, watch live stream shopping to buy valuable goods, or watch teaching live streaming to acquire knowledge.
To serve participants well, we should provide the features needed by them according to their purposes.
For detailed features and functions, see the table below:
Summary
In this article, I listed a number of novel and interesting features of live streaming. To elaborate on the effects and technical enablement of the features, I’ll publish more articles in the future.
If you are engaged or interested in the live streaming industry, follow me or join ZEGOCLOUD’s Discord for the latest information about audio and video technologies.
If you want to understand live streaming technologies or look forward to my explanation, leave me a comment!
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Learn more
This is one of the live technical articles. Welcome to other articles:
