User Experience designers need to care about the market and the business model, not just the design itself.
You used every best practice in the book to design your product. Your user-centred process ticked through every new co-creation technique. Thousands of Post-Its got sacrificed in living lab creation sessions with customers. Guaranteed success.
Except, the product died in the real world. Nobody wanted it.
Here’s a hard challenge for my progressive friends.
Imagine that a radical leftist got elected President of the United States in 2016. He strengthens environmental and safety regulations, reduces military spending. He raises taxes on corporations and the wealthy. University education is now free. He redistributes income downward. Free, single-payer universal healthcare is coming. Unions are being strengthened…
There ought to be a word (and a special place in hell) for someone who pushes you to do something because he really believes it will benefit you — but doesn’t mention the fact that it will benefit him, no matter what.
Trump, with a grand flourish, signed his refugee ban. He chose to do this on Holocaust Remembrance Day, which should be a day of shame for North Americans. After all, we refused to accept Jewish refugees, ostensibly because there potentially (absurdly) might be Nazis or Communists hidden among them.
Most professional user experience designers understand ourselves to be storytellers. We’re not just trying to make things easier to do, we’re trying to make them fun and compelling. That is, to tell a story.
That’s because people find truth in stories. This is why novels are so compelling. I’ve read…