bake the impact into the profit model. The more profit you make, the more impact you should be making. And vice versa. In other words, if you are a social entrepreneur, it should be impossible for you to make good money and not have an impact. You should be obscenely profitable, or you are not doing your job as a social entrepreneur.
The First Rule of a Social Entrepreneur…
Rafe Furst

Exactly! It’s seriously too bad that most do-gooders can’t see the forest of profit for the trees of impact. If they could, they’d realize like we do that Walmart is the world’s largest social enterprise! Great post!

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