The Inherent Problem with Anonymous Apps
David Byttow

Great post, David — thanks for sharing it! I’m always interested in the experiences people have at this intersection of community and identity. I think there’s a case to be made in social platforms for a duality of sorts where a user has a persistent ‘identity’ for some activities and the option for using anonymous ‘personas’ to engage in other activities where identification isn’t necessary or desirable. An example would be an option in Fitbit’s app to assume an anonymous persona for sharing a body image struggle in order to get support. Or to share a milestone that you are uncomfortable having attributed to you public identity. There’s lots of similar scenarios (relationships, grief, careers, etc.) where this could add value. Imagine a Secret feature on your Facebook account…