In a similar vein, you have to be OK with a certain amount of vulnerability to do this. If you’re the kind of leader who prefers each and every remark be vetted by your legal team, or if you insist on projecting a perfect, polished image, then selfie-style iPhone vids probably aren’t the way to go. Plus, it helps if you can put ego aside, because the lighting and camera angles aren’t going to be flattering. Employees are getting the real you — double chins and all.
For bosses, a 10-minute video hack to build trust
Ryan Holmes

Ryan — love this communication medium. We are a big advocate of these types of authentic, true-to-life videos and encourage them in the recruiting process as well. Thanks for sharing this!