Realizing this, the team shifted their focus from MAUs to increasing the number of new weekly active pinners (the people who use Pinterest to pin or repin something new on the site that week — Pinterest’s core action)
Five Lessons from Scaling Pinterest
Sarah Tavel
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Sarah — wondering if you have any details to share here on how long it took the team to shift from MAU to focusing on that core action of ‘pinning’? Would also love to hear about what that process of making the change was like… was it obvious? Was there a debate on the reasoning at first? Thanks!

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