How to Get More SMMA / Social Media Marketing Agency Clients
If you are running an SMMA / Social Media Marketing Agency today and looking to get more clients — or perhaps even your first SMMA client — this article is for you.
The context for this post is fairly simple. You are likely either starting or running an SMMA / Social Media Marketing Agency today — and are looking to close more clients for your agency. This will allow you to grow your revenue and put more dollars in your pocket.
Unfortunately, sometimes this is easier said than done. Client acquisition can be fickle if you have never done it before, and most agency owners get it wrong.
In fact, a good amount of students in The SMMA Blueprint join the program because they are running an agency today and they know that we have the most robust, actionable, and effective client acquisition strategies in existence. Their other program — or YouTube University — didn’t equip them well enough to be successful in closing deals.
While we can certainly help agency owners close more deals with our strategies, it is up to you to do the work at the end of the day. The beauty of this business is that the work gets dramatically easier over time. In fact, it is actually a reverse graph. Over time, the amount of work required to run your agency goes down, while your income actually increases.
These days, our average client size is $10,000 — $15,000 per month. Our service fulfillment has never been easier, and it has never been easier for us to get clients.
“So how then, David, can I do the same” you are probably asking yourself. Here is some of the best advice that I can give you in the form of a blog post:
Consistency is Key
There is one single factor that separates successful agency owners rolling in the dough and printing money with their agency every month and those that never close a single deal.
Consistency.
Sorry, it’s not a sexy software product or the latest YouTube guru’s secret script. It all comes down to consistency.
You simply have to be consistent. Whatever outreach method or way that you use to get meetings with clients — you have to pick a number of touches and hit it regularly.
In fact, you can actually predict your way to a 6-figure agency if you look at your numbers and break them down over time. We did the math on our first year in business and looked at how many emails we sent over a 12 month period.
We then looked at the money that we made that first year, and we realized that every single email that we sent was actually worth $3!
While the emails that we were sending en masse every day seemed insignificant at the time.. when we looked at the compounding effects of our consistency over the course of a year — they weren’t insignificant at all.
When it comes to being consistent, if you start believing every outreach has the power to change your life — it just might.
Set Realistic goals
Tying directly in with remaining consistent is the need to set realistic goals.
Human beings operate most effectively when they are challenged but when they are rewarded. Set too difficult of a goal and we get discouraged. Set too easy of a goal and we get bored and move on.
When we set our goals, it is essential that it is a challenging goal to hit, but an attainable goal.
I like to recommend 50 personal emails per day to your target demographic to get started. I promise you, if you do this every day for a month you will very likely be putting $1,000 or more in your pocket in 30 days. I have seen it happen hundreds of times.
In fact, a lot of the students that I have worked alongside doubted the simplicity of email because some YouTube guru told them that it didn’t work.
I convince them to try 50 emails a day, and they close a deal in a few short weeks.
Master a simple attainable goal like this, do it daily, and watch the magic happen.
Make the sale about them
Once you master consistency and start tallying your numbers up every day and hitting them.. you are going to start having “at bats” in front of clients to find out about their business and tell them about yours.
We have a proven process in The SMMA Blueprint. While this process is too detailed to cover in a few short paragraphs, the basic premise is that we ask them questions about their business and their goals.
99% of new agency owners jump on the first call and start talking about the power of social media and how great their agency is.. without ever beginning to understand the client or their needs.
When we instead begin by asking questions — not only does the prospect feel heard and understood — they will also tell us every challenge that they are facing and everything that we need to know to close them as a client.
It sounds simple enough when you think about it — but most agency owners think that they need to have the perfect elevator pitch to close more deals. My biggest piece of advice is to ask more questions.
Do this, and I promise you will 10x the number of deals that you close, it is just human nature!
Take Things to The Next Level With Systems
At some point, the reality is that we will hit the limit of our own knowledge and we will need to look outside of ourselves for help. The same is true for our time.
When it comes to remaining consistent and closing more deals, one of the best ways to do this is to introduce systems and team members to begin saving you time and removing workload from your plate.
Systems are a core focus of what we cover in The SMMA Blueprint. This starts with our “Client Meeting Guide” as well as our systematic approach to client acquisition, called the “3-Step Close™.”
What these approaches do is turn client meetings and your client acquisition strategy into an easy to follow process that removes guesswork and gets more deals done.
The next step from here is introducing systems of automation, teamwork, and time savings into your process to begin removing yourself from time consuming elements of client acquisition.
When you have a process that works, it is easy to train others on it. When your process is not working.. it is almost impossible.
This is why we spend so much time on client acquisition in our program, The SMMA Blueprint. It becomes simple and easy to follow, which then enables you to start adding more automation, team members, and revenue growth to your agency.
If you are struggling to close more deals today, it would be awesome to have you in our community over at The SMMA Blueprint. In any case, if you simply start asking more questions and start holding yourself accountable to remaining steadfast in your consistency, good things are going to happen.
Best of success to you and your agency!
Follow me on IG: @davidschlais
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