The Journey To Day One Of The Rest Of My Life…
So, since my last update I have been busy planning and building my marketing plan to help me hit my target of signing up two new users to my website every day in the month of August.
So, with today being Day One of my project I want to share with you how I got to where I am right now! Every day this month I will post an update on my progress and what I did each day and the effects it had.
As I have detailed in my previous posts, my main plan for month one is to utilise my email list to try and drive the 2 signups a day I require to hit my target. Given that my email database was over 8,000 and I need 62 signups to hit my month one target I am confident this is achievable. I have built a 5 email chain that I believe can generate 62+ signups this month.
My first step last week as to cleanse my email list… This meant I actually removed just short of 1,000 users from my list!
These email addresses generally had poor deliverability, bounces or had not opened an email in the past 6 months… I did this for two reasons:
- I pay for my email marketing platform based on the number of subscribers I had, so removing people that are clearly not opening and getting my emails is going to save me money.
- It leaves me with a list of people who I know my emails will reach and who have shown an interest in previous emails, in the past 6 months.
This left me with 7,755 emails on my email list.
My next step was to send a survey to my users to get feedback on the site. I wanted to find out what they liked about it, what they would change and whether or not they had considered joining my new subscription platform.
The most important question for me was how much they would be willing to pay for the subscription section of the site… As this would help me to decide on the pricing model for the site.
I have always been a big fan of interacting with my current users to find out what they like about my site and what they would do to improve it.. The survey was a huge success, some key stats I learned:
- 94% of my users would recommend the site to their friends
- The average rating for the site was 7.63 out of 10
- 75% of them have considered signing up for the paid service
This was very interesting… I also learned that the average price they would be willing to pay for the service was around £17 a month.
I ran the survey through Typeform, you can see my survey here:
Based on the feedback I added 12 new tasks to my Trello board for changes to make to the site to better satisfy my users. I use Trello to manage my product roadmap, it is an amazing tool for this purpose.
The most important thing I got from the survey was that it allowed me to set a price for my service that better matched what users would be willing to pay for it… So I updated my pricing strategy.
The service used to cost £24.99 per month or £7.99 per week, depending on whether they chose the monthly or weekly plan. This has now been changed to £14.99 and £4.99 respectively.
Many users also said that having a free trial period would make them more likely to sign up, so I have added a 3 day free trial to the start of both plans.
I am hoping that this pricing model change will help to increase the conversion rate of signups on the website.
If you are not actively talking to your users to get their thoughts on your product then I would strongly suggest you give it a go today. It has helped me plan my product roadmap for the next 2–3 weeks as I know the work I am doing will actually add value to my users.
As today is Day One of the project I will share all the details of what I sent out in my email for today and the results in my Day One review tomorrow!
Teaser: Today has been a very good day so far!!
Check back tomorrow to get the full details of how Day One went!