Published in UX Collective·Jun 10, 2020Social proof in UX: An ancestral habit demoted to dark patternHow our decisions are influenced by other people and why that should be a good thing. — Imagine you’re on a first date. After some good coffee and a nice conversation, you’re entering a movie theatre where you see the following movie posters:Psychology10 min read
Published in UX Collective·Nov 7, 2018Gamification: A guide for designers to a misunderstood conceptHow to build a gamification system the right way and how Fitbit, Waze, and Duolingo use it to enhance their products. — When I was young, I remember my mother telling me I can go play only after I finish my homework. Which was goddam frustrating at the time. But thinking about this, I realise that most of the things I was doing back then were automatically classified into 2 groups: a…Gamification9 min read
Published in UX Collective·Feb 9, 2018Scarcity in UX: The psychological bias that became the normShort analysis on the current state of affairs and a few tips to keep in mind. — You know how it works. Casually watching a review on Unbox Therapy about this mug that apparently is unspillable. I’m having a laugh but by the end of the video I’m also intrigued what people ask for it. There it is on Amazon. On sale at $14.99 from $24.99. For…UX7 min read
Dec 8, 2016How to create a Terms and Statements Inventory and streamline your UX processAn essential guide for efficient UX and product designers on why, when and how to create and manage a Terms and Statements Inventory document. — Imagine a meeting in which several members of the product team try to agree on the features of a new platform. There are two UX designers, one visual designer, two front-end developers, a back-end developer and a project manager. …UX7 min read
Apr 22, 2016A UX Designer’s guide to improving speed of useWhy experiences require speed of use alongside ease of use. — This article was originally published on UXPin. Today’s product experiences are becoming blazing fast. We expect speed. …UX10 min read
Feb 4, 2016Design perfect UX tasks: the Endowed Progress EffectAn overview on the implications of integrating the Endowed Progress Effect into the task design of any UX process. — What is the Endowed Progress effect? It was described in 2006, in a research paper called “The Endowed Progress Effect: How Artificial Advancement Increases Effort”, composed of a few experiments. The authors, American professors Joseph C. Nunes and Xavier Dreze, explained the endowed progress effect as: “a phenomenon whereby people provided with artificial advancement toward a…UX10 min read
Dec 28, 2015Using the Priming Effect to Improve UXAn overview on how to apply the mechanism of priming to enhance the user experience of your designs. What is priming? Priming is a nonconscious form of human memory concerned with perceptual identification of words and objects. It refers to activating particular representations or associations in memory just before carrying out an action…UX7 min read
Nov 29, 2015Why Google Calendar doesn’t work for everyday remindersI was arguing earlier that, because there are too many ways to add a reminder using Google products, Google actually needs to concentrate their efforts and create a dedicated app for them. One of these ways is Google Calendar. Powerful, complex and one of Google’s core apps. At the time…Google3 min read
Nov 21, 2015Google needs a dedicated app for remindersOnce Material Design came into existence, Google had to redesign all its products so that they fit the new clothes. Basically, they had to dump the no name sleeveless shirt look of the old apps and go for the more polished Levi’s slim fit shirt feel that came with the…Google2 min read
