David VerbustelWhat Large Companies Can Learn From Startups: the Microsoft-Sunrise caseBig businesses are looking at startups for innovation and in particular practices. The lean startup movement has generated tons of content…Mar 24, 20161Mar 24, 20161
David Verbustel10 (unconventional) tips to improve your pitchEven though my blog aims to provide practical advice and insights for senior managers, today I will slightly lean towards the earliest…Jun 16, 2015Jun 16, 2015
David VerbustelAchieving Product/Marketing Fit: Lack of Focus (trap #1)In the search for product/market fit, marketers are often falling into several traps: some of them can be lethal from day 1.Apr 24, 2015Apr 24, 2015
David VerbustelThe Product Manager’s Obsession: the Value Proposition DesignYet another useful tool hit the shelf last Fall: the Value Proposition Canvas (VPC). I wrote earlier about the Business Model Canvas (here…Apr 24, 2015Apr 24, 2015
David VerbustelHow small groups of friends are the key to influence on the social webI didn’t come up with this title, Paul Adams did. In 2011, he wrote a book named Grouped: How small groups of friends are the key to…Apr 24, 2015Apr 24, 2015
David VerbustelA Holistic Strategic Management Tool: the Business Model CanvasThe Business Model Canvas (BMC) is a great tool to describe or design your business model in a simple and comprehensive way. If like me you…Apr 24, 2015Apr 24, 2015
David VerbustelThe Business Model Canvas: an Alignment ToolHow do you align your teams with your corporate strategy? That’s a simple but tricky question, isn’t it? In the last couple of years, I…Apr 24, 2015Apr 24, 2015
