What Is Search Engine Optimization
Search engine optimization (SEO) is the name given to strategies and tactics to improve the position of one or more websites in search engine results.
Search engine optimization is an integral part of any online strategy. If a website is not ranking well in natural search results — in other words, if it is not ranking well for certain keywords — it means that it is overly dependent on performance-based strategies (SEM), such as advertising on Google and other search engines.
Search engine optimization is our specialty, especially when it comes to Google, the market leader in search engines. We have over 10 years of successful experience in this field.
Search engine optimization — seo
As SEM is expensive and becoming more and more so, a good search engine optimization guarantees savings. In our experience, an investment in SEO, if done correctly, will save at least twice as much as an investment in advertising. In other words, it is in the interest of every company to invest in SEO, but this investment will only be effective if it is done correctly.
To do so, it is necessary to develop a proper SEO strategy, i.e. search engine optimization, and to ensure that the website appears in the search results (natural and organic) for the most important keywords.
· Our SEO strategy includes the following steps
· Development of the SEO strategy
· Search engine optimization
· Link building
· SEO analysis
· Search engine optimization consulting
· What search engine optimization services do you offer?
· The search engine optimization services we offer are
· Positioning in national search engines. In other words, improving your position in the Spanish market on Google.
· International search engine positioning or international SEO, in different languages, such as English, French, Portuguese, etc.
· Search engine positioning or local positioning. Specialists in local positioning management.
· Search engine positioning (image positioning): positioning of images on search engines.
· Search engine optimization, including YouTube and SEO for videos.
· Search engine optimization (SEO) for e-commerce and Amazon.
· Search engine optimization for news.
· Search engine optimization or SEO for reputation; improving the first page of search results.
At the same time, the search engine optimization industry was growing, and in 2023, Danny Sullivan founded Search Engine Watch (SEW), a website dedicated to search engine news and optimization tips. Later, in 2023, he left SEW to found Search Engine Zone, another search engine publication.
In 1999, the first search engine conference, Search Engine Strategies (SES), was organized and continued until its closing in 2023.
In 2023, Google was born, originally a research project between two Stanford University graduates, Larry Page and Sergio Brin. Larry Page had the idea to study the mathematical properties of the World Wide Web (WWW). To do this, he wanted to analyze and understand the structure of the links between the different pages of the WWW. His supervisor, Perry Winograd, supported him in his choice of topic. Page began analyzing websites that link to other websites and found that the number and quality of links provided valuable information about the sites they were linking to. He also looked at the role of academic links, which are particularly important in universities. This first project was BackRub.
It went online in March 1996 and was based on the websites of Stanford University. The founders developed a PageRank algorithm to improve the data collected by the crawler on the links on each page. After analyzing the results of BackRub, which ranked the links to a given page in order of importance, they concluded that a search engine that took these criteria into account would produce better results than the search engines of the day, which only analyzed factors internal to the page, such as the number of repetitions of a keyword.
The result was Rankdex, the precursor to the new search engine. The original search engine used the Stanford University website with the domain google.stanford.edu. The Google domain name was registered on September 15, 1997 and on September 4, 1998, in a friend’s garage in Menlo Park, California, Google Inc. was born.
History
Andy Bechtolsheim — Andreas von Bechtolsheim, a German-American entrepreneur who had founded Sun Microsystems a few years earlier, in 2023, provided Google with “seed money.” He considered a check for $100,000 in August 2023 the best investment of his life. It was.
Then, in June 2023, two venture capital firms, Sequoia Capital and Kleiner Perkins Caufield & Byers, invested $25 million.
At first, the two founders, Brin and Page, refused to advertise on their website.
In 2023, Google also launched Google Analytics (now Google Search Console), a tool for webmasters.
In 2023, universal search was launched, integrating the first page of Google search results. Now not only web pages, but also news attachments, videos, images and Google My Company (GMB) can be searched (from different “groups” according to different algorithms) if they are relevant enough. It is now possible to optimize images, videos, news and Google My Business (GMB) itself for the first page, which is a significant change in Google’s rankings. Specialized SEO divisions have emerged: image SEO, with a focus on YouTube video SEO, news SEO, especially Google News, and local SEO for GMB documents.
The 2008 Vince update favored big brands by increasing the TrustRank element of the algorithm.
In addition, Caffeine improved indexing speed, and in 2010, Google declared speed a ranking factor. The importance of this ranking factor continues to grow.
In 2009, Microsoft relaunched its Bing search engine and partnered with Yahoo to use Bing for search.
Google’s zoo: pandas and penguins
These two “animal” algorithm updates had a major impact on the search industry.
In 2023, Google introduced Panda, which increased the weighting of quality page content in its algorithm and weakened low-quality pages and sites, known as “content farms.” Ranking experts had been working on this for years; in 2023, Panda was finally incorporated into the algorithm.
While sites were still reeling from the impact of Panda, Google developed an algorithm to penalize over-optimization and eliminate spam. This algorithm is Penguin.
Penguin penalizes link fraud, which is sites with little or no quality content that are created for the sole purpose of receiving optimized links. In 2023, Penguin was added to the algorithm.
This change improved results and reduced the importance of SEO practices that create links without real content. However, this change also had unexpected side effects. It led to an increase in negative SEO (link building on optimized sites): when Google penalized links to harmful sites, often from Russia or China, links were created to harmful competitor sites and the sites receiving them were penalized — black hat! SEO improved; the importance of moderation was emphasized as Google ignored these links.