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Top 3 lessons from the book:
1, Idea of the “Lollapalooza effect” — how some investors wildly chase rises in the market to make a profit, but in the long run this style of investment leads to massive losses.
4 key lessons from this book:
1, Customer obsession — the most important single thing is to focus obsessively on the customer.
8 Big Ideas from the book:
1) The STEPPS acronym for Social currency, Triggers, Emotion, Public, Stories
2) Social Currency: ‘Appearances matter.’ give your product a social
3) Status by making it to those who…