David WeaverLessons from my RID Project continue…even years later.Stumbled across THIS today.1 min read·Jun 28, 2017----
David WeaverUsing a qualitative research tool to get more out of the Jeff Sessions testimony.I’ve performed a lot of focus group and other research moderation and analysis in my time.3 min read·Jun 12, 2017----
David WeaverWe thought reality TV was going to change TV. It actually changed reality.In 1992, MTV debuted “The Real World.” In many ways, this show heralded a change to an overdose of “reality” programming across every…2 min read·Jun 6, 2017----
David WeaverIt’s time for ad agencies to stop acting like “business professionals.”When ad agencies wonder why they aren’t succeeding, they should look to the insights from this article.1 min read·May 30, 2017----
David WeaverOnce again, my industry is on the wrong side of the moral highroad.As a person who has spent the last 30+ years in the advertising business, I get used to the jokes —2 min read·Mar 16, 2017----